Farewell, Don Draper: AI is coming for advertising
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Published 12/12/2024 on economist.com
Dec 12th 2024
“Change is neither good nor bad. It simply is,” declares Donald Draper, the unflappable star of “Mad Men”, a television drama set in 1960s adland. Not all advertising executives share his sangfroid. Today, technology is changing the industry faster than at any time since Mr Draper’s era. The result is a reshaping of Madison Avenue that is leaving some admen choking on their Old Fashioneds.
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Artificial intelligenceBusinessThis article appeared in the Business section of the print edition under the headline “Add agencies”
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