Alcohol-free drinks are becoming big business

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Published 1/6/2025 on economist.com

Jan 6th 2025

Dry January is under way. After the excesses of the festive period, nearly one-third of Americans are expected to give up, or at least cut down on, alcohol this month. Many will save money. Some will lose weight. And a growing number will still continue to drink their favourite tipple—or at least something close to it.

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Business

This article appeared in the Business section of the print edition under the headline “High and dry”

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