Despite the rally, Apple still faces a trade-war nightmare

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Published 4/4/2025 on economist.com

Business | Once bitten, twice shy

The rest of corporate America has to live with uncertainty too

Apr 4th 2025|LOS ANGELES

Apple reclaimed its crown as the world’s most valuable company on April 9th. Financial markets roared higher in response to President Donald Trump’s decision to put a 90-day hold on his “reciprocal” tariffs to most countries, but not China. Look past the euphoria, though, and there is a stark reality. More than most big American firms, Apple remains hugely exposed to the worsening trade conflagration with China. Moreover, a pause is just a pause. Mr Trump’s capriciousness still makes it a nightmare to decide how to reconfigure supply chains in a trade war.

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This article appeared in the Business section of the print edition under the headline “Once bitten, twice shy”

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