Business | Meals on wheels
The carmaker’s sausage sales, at least, are on a roll
Apr 24th 2025|BERLIN
Volkswagen’s days of producing a “global icon” may have seemed behind it. But last month Gunnar Kilian, who sits on the management board of Europe’s biggest carmaker, gushed on LinkedIn that vw had done just that. Mr Kilian was not raving about a fancy new car model, though. VW’s very own currywurst—a German sausage with spicy tomato sauce—has become, he declared, a “cult” product, with “international bestseller status”.
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BusinessThis article appeared in the Business section of the print edition under the headline “From bad to wurst”
Business
April 26th 2025
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