For Volkswagen, things go from bad to wurst

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Published 4/24/2025 on economist.com

Business | Meals on wheels

The carmaker’s sausage sales, at least, are on a roll

Apr 24th 2025|BERLIN

Volkswagen’s days of producing a “global icon” may have seemed behind it. But last month Gunnar Kilian, who sits on the management board of Europe’s biggest carmaker, gushed on LinkedIn that vw had done just that. Mr Kilian was not raving about a fancy new car model, though. VW’s very own currywurst—a German sausage with spicy tomato sauce—has become, he declared, a “cult” product, with “international bestseller status”.

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This article appeared in the Business section of the print edition under the headline “From bad to wurst”

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