Can Shein and Temu survive Trump’s trade war?

0 minute read
Published 4/30/2025 on economist.com

Business | Less cheap, less cheerful

The two e-commerce darlings are caught between China and America

Apr 30th 2025|Shanghai

For Gen Z shoppers in America, their country’s trade war with China is no longer just a headline. On April 25th Shein and Temu, two Chinese online emporiums popular among youngsters, announced they would be adjusting their prices in America. The cost of some goods sold by Shein subsequently shot up by more than 150%. Temu has added “import charges” that in some cases exceed the price of the item being purchased.

Explore more

ChinaBusinessUnited States

This article appeared in the Business section of the print edition under the headline “Less cheap, less cheerful”

From the May 3rd 2025 edition

Discover stories from this section and more in the list of contents

Explore the edition