Apr 30th 2025
Investors cheered when Brian Niccol was named chief executive of Starbucks last August. Mr Niccol, then the boss of Chipotle Mexican Grill, a restaurant group, had earned an almost messianic reputation for turning around struggling hospitality businesses. The world’s biggest coffee chain, increasingly derided for its tired stores, slow service and pricey brews, desperately needed such a saviour.
This article appeared in the Business section of the print edition under the headline “Trouble brewing”
May 3rd 2025
Discover stories from this section and more in the list of contents