Business | Creative destruction
At the industry’s annual event in Cannes, executives are feeling the heat
Jun 18th 2025|CANNES|6 min read
The advertising business sells nothing so well as itself. This talent was on full display at the industry’s annual awards in Cannes, which began on June 16th. Advertising “not only pushes creative boundaries but also demonstrates the tangible impact creativity can have on business and society,” declared one festival bigwig. Trophies were solemnly awarded to campaigns promoting beer, chocolate and the New Zealand Herpes Foundation.
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Artificial intelligenceBusinessThis article appeared in the Business section of the print edition under the headline “The new age for admen”
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June 21st 2025
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From the June 21st 2025 edition
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